At 444com we believe Pakistani players have the right to know exactly what happens with their personal information when they use our platform. This policy explains it clearly and honestly — no corporate double-speak, no fine print designed to confuse.
This Privacy Policy explains how 444com ("we", "us", "our") collects, uses, stores, and protects the personal information of players who register and use the 444com platform at https://444com.biz. "You" and "your" refer to any individual who accesses, registers on, or interacts with the 444com platform.
444com operates as an online gaming and sports betting platform serving Pakistani players. All services are provided in Pakistani Rupees (PKR). Because the platform handles real money and real personal data, we take data protection seriously — not just as a legal obligation, but as a genuine commitment to the hundreds of thousands of Pakistani players who trust 444com with their information.
This policy should be read alongside our Terms and Conditions and our Responsible Gaming Policy. By registering a 444com account, you confirm that you have read and understood this Privacy Policy and consent to the data practices it describes.
Plain-English summary: 444com collects the personal and financial information needed to run your gaming account, process your PKR deposits and withdrawals, comply with anti-money-laundering obligations, and keep the platform secure. We do not sell your data. We do not share it for purposes unrelated to operating 444com. You have the right to access, correct, or request deletion of your data at any time.
444com collects several categories of personal information depending on how you interact with the platform. The table below sets out the main categories and specific data points within each.
| Category | Data Collected | Required? |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, nationality | Required for verification |
| Contact Data | Mobile phone number, email address, city/province of residence | Required for registration |
| Account Data | Username, encrypted password, account preferences, gaming history | Required |
| Financial Data | Easypaisa/JazzCash/NayaPay/SadaPay account numbers, bank account details for IBFT, card details (partial, tokenised) | Required for transactions |
| Transaction Data | Deposit amounts, withdrawal requests, bet history, bonus usage, PKR balances | Required |
| Technical Data | IP address, device type and OS, browser type, session timestamps, approximate location | Collected automatically |
| Usage Data | Pages visited, games played, time spent on platform, click patterns | Collected automatically |
| Communications Data | Support chat transcripts, emails to 444com, complaint records | When you contact us |
| Verification Documents | CNIC scan or photo, selfie for identity confirmation, proof of address | Required for KYC |
444com does not collect sensitive personal data such as racial or ethnic origin, religious beliefs, health data, or political opinions. The only exception is age-related data, which is required to confirm that you are 18 or over as required by our Terms and Conditions.
444com collects data through the following means:
444com processes your personal data for the following specific purposes:
444com does not use your personal data for automated decision-making that produces significant legal effects on you, other than automated fraud and AML screening which is required by law. Where automated screening generates a flag, a human reviews the flag before any action is taken on your account.
444com processes personal data on the following legal grounds:
Because 444com handles real PKR deposits and withdrawals, financial data requires particularly careful treatment. Here is how 444com handles it:
Card details provided for Visa or Mastercard deposits are tokenised by the payment processor — 444com never stores full card numbers on its own servers. What 444com retains is a tokenised reference and the last four digits of the card, which are sufficient for display purposes in your account but cannot be used to initiate transactions.
Easypaisa, JazzCash, NayaPay, and SadaPay mobile wallet account numbers are stored in encrypted form. Bank account numbers provided for IBFT withdrawals are encrypted and associated with your verified account identity. These details are used solely for processing your requested transactions and are not accessible to 444com staff in plaintext form.
Full transaction records — deposit amounts, withdrawal amounts, dates, and reference numbers — are retained for a minimum of five years to comply with anti-money-laundering record-keeping requirements. These records cannot be deleted on request where retention is legally mandated.
444com uses cookies and similar technologies on its platform for the following purposes:
These are required for the platform to function. They maintain your login session, remember your language and currency preferences, and enable secure navigation between pages. You cannot opt out of essential cookies without breaking core platform functionality.
These collect aggregated, anonymised data about how players use the 444com platform — which pages are visited most, where errors occur, and how load times vary. This data helps 444com improve the experience for Pakistani players. It does not identify you personally.
These remember choices you have made — such as your preferred game category or notification settings — so you do not have to reset them every visit.
444com sets security-specific cookies to detect suspicious session behaviour, prevent cross-site request forgery, and identify potential account takeover attempts.
444com does not use third-party advertising or tracking cookies. We do not allow social media platforms or advertising networks to place tracking technologies on the 444com platform. You can manage cookie preferences through your browser settings, though disabling essential cookies will affect your ability to use the platform.
444com retains personal data for as long as necessary for the purpose for which it was collected, subject to any legal minimum retention requirements. The general framework is:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account & Identity Data | Duration of account + 5 years after closure | AML compliance, dispute resolution |
| Transaction Records | Minimum 5 years from transaction date | Legal / AML obligation |
| KYC Documents | 5 years after account closure | Regulatory requirement |
| Support Communications | 3 years from last interaction | Dispute resolution, quality |
| Technical & Usage Logs | 13 months rolling | Security, fraud detection |
| Marketing Consent Records | Until consent withdrawn + 1 year | Proof of consent compliance |
Where data is no longer required and there is no legal obligation to retain it, 444com securely destroys or anonymises it. Anonymised aggregate data — which cannot be used to identify any individual — may be retained indefinitely for platform analytics.
444com implements a layered approach to data security appropriate to the nature and sensitivity of the information we hold about Pakistani players:
No internet-based system can guarantee absolute security. In the event of a data breach that poses a significant risk to players, 444com will notify affected individuals and relevant authorities as quickly as practicable. You can reduce your own risk by using a strong, unique password for your 444com account and never sharing your login credentials with anyone.
As a 444com player, you have the following rights in relation to your personal data. To exercise any of these rights, contact us at support@444com.biz with "Data Rights Request" in the subject line.
Request a copy of the personal data 444com holds about you and how it is being used.
Request correction of inaccurate or incomplete personal data held in your 444com account.
Request deletion of personal data where there is no legal reason for us to retain it. Note that some transaction data cannot be deleted due to AML legal requirements.
Request that 444com restricts processing of your data while a dispute about accuracy or lawfulness is resolved.
Request your personal data in a structured, machine-readable format for transfer to another service.
Object to processing based on legitimate interests, including direct marketing. Objection to marketing is always honoured immediately.
444com will respond to all rights requests within 30 days. Where a request is complex or numerous, we may extend this period by a further 30 days and will notify you of the extension. We do not charge a fee for handling rights requests unless they are manifestly unfounded or excessive.
444com's platform is strictly for adults aged 18 and over. We do not knowingly collect personal data from individuals under 18. Age verification is a required step in the 444com account registration process, and we take reasonable steps to confirm that players meet the minimum age requirement.
If we become aware that a minor has registered an account or that personal data belonging to a child has been collected, we will immediately close the account, void any transactions, and delete the data without delay. If you believe a minor may have registered a 444com account, please contact us at support@444com.biz immediately.
444com is operated primarily for Pakistani players and the majority of data processing occurs in systems serving the Pakistani market. Where third-party service providers — such as live casino studios, identity verification providers, or fraud detection systems — operate infrastructure outside Pakistan, personal data may be transferred internationally.
In all cases where data is transferred internationally, 444com requires that the recipient applies data protection standards equivalent to those described in this policy, and is contractually bound to protect your data in accordance with applicable law. We do not transfer data to service providers in jurisdictions with inadequate data protection standards without implementing appropriate contractual safeguards.
444com will only send you promotional communications — including bonus offers, new game announcements, tournament invitations, and other 444com marketing — if you have affirmatively opted in to receive them during registration or subsequently through your account settings.
Marketing communications from 444com are sent via:
You can withdraw your marketing consent at any time by:
Withdrawal of marketing consent takes effect within 48 hours. It does not affect transactional messages such as deposit confirmations, withdrawal notifications, or security alerts, which are sent regardless of marketing preferences as they are required for account operation.
444com may update this Privacy Policy from time to time. When material changes are made, we will notify registered players by email or in-platform notification at least 7 days before the updated policy takes effect, unless legal or security reasons require a shorter notice period.
The "Last Updated" date at the top of this page reflects when the policy was most recently revised. We encourage you to review this policy periodically to stay informed about how 444com protects your personal data. Your continued use of the platform following the effective date of any revision constitutes acceptance of the updated policy.
Previous versions of this Privacy Policy are available on request by contacting support@444com.biz.
If you have any questions, concerns, or requests relating to this Privacy Policy or 444com's handling of your personal data, please contact us using the details below. The 444com support team handles all privacy-related enquiries and aims to respond within five business days.
Escalation: If you are not satisfied with 444com's response to a privacy concern, you may escalate the matter by emailing support@444com.biz with "Privacy Escalation" in the subject line. Escalated matters are reviewed by senior management within 10 business days.
Six concrete commitments that back up every word written in this policy.
444com will never sell, rent, or auction your personal data to advertisers, data brokers, or any third party for commercial purposes. Your information stays within 444com's ecosystem and its necessary service providers.
Every rupee of your deposit and withdrawal history, and every payment method number associated with your 444com account, is stored in encrypted form. Financial data is never stored in readable plaintext on any 444com system.
Access, correction, deletion, portability — 444com honours all data rights requests within 30 days and at no charge. Simply email support@444com.biz with "Data Rights Request" and we handle the rest.
444com does not send promotional SMS or email without your explicit opt-in. You can withdraw consent in seconds from your account settings. Opting out of marketing never affects your ability to use the platform.
This policy tells you exactly what data 444com collects, why, and who sees it. There is no secondary data collection that is not described here. What you read is the complete picture — no hidden purposes.
In the unlikely event of a data breach affecting your personal information, 444com will notify you promptly and directly — not in a general press release weeks later. You deserve to know quickly so you can take protective action.